HarbourView Leads $85 Million Animaj Investment

HarbourView Equity Partners is leading an $85 million investment in the digital-first kids’ and family outfit Animaj alongside Bpifrance.

“Animaj is a new kind of media company: data-driven, AI-powered, digital-first but multiplatform by design,” said Sixte de Vauplane, co-founder and CEO of Animaj. “We don’t start with a TV show and hope kids will come. We start with where they already are—YouTube, Roblox, TikTok, Spotify—and we build from there.”

“Animaj is reimagining children’s entertainment for the digital age,” said Sherrese Clarke, founder and CEO of HarbourView Equity Partners. “With proven monetization, an experienced team, and a strong pipeline of strategic IP opportunities, they are poised to become a category-defining leader. We’re thrilled to partner with the Animaj team as they scale globally.”

“We are delighted to announce Bpifrance’s strategic investment in Animaj, a pioneering player in the use of AI for audiovisual production,” added José Gonzalo, executive director of Bpifrance Direct Investment. “Its co-founders, Sixte de Vauplane and Grégory Dray, bring an innovative approach that places AI at the core of their value proposition, with a strong focus on editorial quality and the goal of creating high-quality, educational kids and family’s content. We firmly believe in their vision and look forward to supporting the company’s growth and future success.”

The investment will be used to scale Animaj’s AI-powered flywheel of building properties across YouTube, Roblox, TikTok, Spotify and FAST channels and for strategic acquisitions on the heels of the company’s takeover of Pocoyo.

Also participating in the funding round are Left Lane Capital, Daphni, XANGE and Marquee. New debt financing was provided by J.P. Morgan and Bootstrap Europe, bringing the total capital infusion to $85 million.